LOS ANGELES (Hollywood Reporter) - Greta Garbo's beauty was legendary. It earned her the adoration of audiences and captivated even Adolf Hitler, world Health Organization allegedly implored her to go to Germany to become the mother of his Aryan race.
But the Swedish actress owed her luminous onscreen presence to more than her flawless skin and bone structure: Her secret weapon was Max Factor Silver Stone #2 makeup, which made her literally shimmer on film.
In a great deal the same way that Garbo pet to remain out of the spot, however, the working relationship between Hollywood and the beauty industriousness is subtler than i might bear.
"Many times (MAC Cosmetics) is there, and we crataegus laevigata get a credit at the end of the film, or we may be in the literature, but we're there very discreetly," says John Demsey, group president of the United States of Estee Lauder Companies, parent company of MAC. "We're not there in a very sponsorship variety of direction, because the relationship is very real and working."
Indeed, one isn't likely to hear about it, simply makeup artists relied heavily on MAC products for some of this summer's studio menu, including "Sex and the City," "The Love Guru" and "Get Smart."
ANGRY INCH LIPSTICK
But such collaborations do sometimes make headlines, with products highly-developed for specific projects making it all the way to the retail market.
"Sometimes these things actually become promotional activities or tie-ins of the brand itself," Demsey says. "When (2001's 'Hedwig and the Angry Inch') was done, we hosted the opening political party in New York City and actually created an Angry Inch lipstick for Hedwig."�
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